Worldwide English Services
Park Hyatt Jeddah

English for Event Sales Pitches

8 lessons teaching event sales managers how to pitch corporate events and weddings to international clients.

Prepared for Alia Dandashi, Learning and Development Manager

Eight lessons, built around the 4-minute event proposal pitch.

01
Baseline (scored)
Each event sales manager has 4 minutes to deliver a proposal pitch on a real client brief. Teacher scores that baseline attempt against the rubric.
02
Structure
Sales managers learn the 5-beat structure of an event pitch — opening, vision capture, proposal, pricing, close — and the language for each beat.
03
Partial simulation
Sales managers deliver the venue and service proposal beat — 75 seconds — for a single brief in real time. Teacher corrects in the moment.
04
Full simulation + diagnostic
Each sales manager delivers a full 4-minute pitch on a high-end Saudi wedding brief. Teacher notes the failure patterns on a diagnostic checklist organized by beat.
05
Repair
Each sales manager drills the specific failure patterns from Lesson 4. Each drill targets one beat at a time.
06
Pressure
Sales managers deliver the same task under one new constraint — a 3-minute walk-and-talk cap instead of 4. Same five beats, less time.
07
Final (scored)
Each sales manager delivers a final 4-minute pitch on a new brief, unassisted. Teacher scores against the same rubric used at baseline.
08
Reveal + capstone
Each sales manager gets a personal grade report — baseline score, final score, grade band, improvement. Then they apply the structure to a real client in their own pipeline.
The complete pilot pack. Hand it straight to your trainer. Everything they need to run the program.
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Let’s start small, with no pressure or big approval process. What are you thinking right now?

“Great, but leave the customization to teachers and students.”

Two free lessons · Hands-off for you

Customized lessons for your students, automated reports for you.

Experienced trainers build each session around what your learners need that week, with no fixed framework or design phase you have to worry about. You get the admin platform, the schedule, and the reporting. Everyone’s happy, and you’re rarely involved.

Two free lessons for 1–5 students. Only scale if they’re happy and you like the platform.

“Great, and I know which skills my teams need to work on.”

Four-week paid pilot · One skill, one cohort

A course built around the skill you most want to improve.

Bring those skills to the intro call. We’ll design a course around the most important one, then run all 8 sessions and deliver per-learner before/after reports. You shape what gets built; we handle everything else.

A four-week pilot for one cohort. Only scale if the before/after data shows clear ROI.

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